How can you attract more clients?

Times are hard.  But hard times are also opportunity time if you can help your clients achieve more with less.

In good times, businesses need more clients to grow and prosper.  In hard times that becomes an absolute imperative.

When you’re clear about what you do and the benefits you bring your clients, the next obvious question is “How can you attract more clients?”

It’s a given that every €, £ or $ has to work harder.  So how can you make that happen?

• Be totally clear on why a new client should buy from you
• Be totally clear on how you can recognise a good, new client
• Recognise that a majority of clients are looking for new and better ways of doing more with less.  How can you help them?
• Recognise that ultimately, differentiation come about from people.  Email and social media can only take you so far.  How do you sound to your clients?
• Be an expert in what you do.  Even a small effort to improve yourself applied consistently will make a big difference